Welcome Reina!

Empowering financial queens

Are you feeling overwhelmed in the maze of personal finance? Welcome, Reina! I’m Jen Hemphill, your ally in conquering money chaos. Together, let’s transform your financial stress into financial success, ensuring your dinero does more than just pay the bills.

Jen Hemphill

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Hear from our financial queens

"Working with Jen helped me understand the stories influencing my money mindset. She provides relatable content, and now I am more aware of how I use my money, focusing on intentional spending and investing."

Librada E.

Your journey to financial royalty starts here.

Tired of endless budgeting cycles and still feeling financially strained? You've discovered your haven! I'm here to guide you in developing a thriving money mindset, building sustainable wealth, and living the abundant life you truly deserve. Every Reina should enjoy a life rich with purpose and prosperity.

Jen Hemphill financial literacy expert on NBC Now

Elevate your organization

A trusted voice in financial literacy

Dive into a world where financial literacy intertwines with cultural relevance. Learn how to cultivate meaningful relationships within the Latina audience, enhance your events, and leverage the power of sponsorship opportunities with a trusted voice in the Latina community.

Her Dinero Matters

Latest podcast episodes

Navigating Chaos and Overwhelm A 4-Step Survival Guide (1)

Navigating Chaos and Overwhelm: A 4-Step Survival Guide | HDM 416

If you feel that 2025 kicked off with an excess of horsepower —to the point where you are already holding on for dear life just to stay afloat (and it’s not even spring!)— this brand new episode of Her Dinero Matters may be just what you need. This week, we are finally kicking off a…

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Bad Money Days? A 3-Step Framework To Bounce Back In No Time

Here’s a funky paradox: everyone has bad money days now and then and you know it. Not only that, deep down inside you also know this is normal—something to be expected. And yet, when it’s your turn to navigate on the choppy waves of one of such days (-1000 brownie points if it’s a Monday!)…

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Are These Investing Myths Blocking Your Growth

Managing Your Expenses?: 5 Questions To Avoid Overspending

If sticking to your monthly budget is part of this year’s big financial plan, you probably know that unchecked spending here is truly the nail in the coffin of even the most carefully balanced budget. But, how can you put your expenses under control without being too inflexible or too loose? That is indeed the…

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Paying for Things IS Painful: What Is the Pain of Paying and How To Use It In Your Advantage

Have you ever felt a slight discomfort when you pay for something? Sometimes the funky feeling is barely there –just a subtle awareness that you are about to part ways with your money. If you’ve ever felt these emotions, here’s some good news: you are not imagining them. That uncomfortable/mildly annoying sensation is what some…

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More from our financial queens

"Mentally ready to tackle my debt, I saw a decrease of $4,000 in just 4 months working with Jen, compared to a mere $300 monthly decrease before."

Diana C.

You don't have to do it alone.

Since its inception in 2021, the Financially Strong Latina® event has focused on delivering culturally relevant and engaging financial education tailored specifically for Latinas.