Welcome Reina!

Empowering financial queens

Are you feeling overwhelmed in the maze of personal finance? Welcome, Reina! I’m Jen Hemphill, your ally in conquering money chaos. Together, let’s transform your financial stress into financial success, ensuring your dinero does more than just pay the bills.

Jen Hemphill

Grab my free Dinero Pulse: weekly money check-in worksheet

Hear from our financial queens

"Working with Jen helped me understand the stories influencing my money mindset. She provides relatable content, and now I am more aware of how I use my money, focusing on intentional spending and investing."

Librada E.

Your journey to financial royalty starts here.

Tired of endless budgeting cycles and still feeling financially strained? You've discovered your haven! I'm here to guide you in developing a thriving money mindset, building sustainable wealth, and living the abundant life you truly deserve. Every Reina should enjoy a life rich with purpose and prosperity.

Jen Hemphill financial literacy expert on NBC Now

Elevate your organization

A trusted voice in financial literacy

Dive into a world where financial literacy intertwines with cultural relevance. Learn how to cultivate meaningful relationships within the Latina audience, enhance your events, and leverage the power of sponsorship opportunities with a trusted voice in the Latina community.

Her Dinero Matters

Latest podcast episodes

Building Your Money Confidence The Right Way

If you are a regular listener of the Her Dinero Matters podcast, you know that, often, the term “money confidence” pops up here and there. Well, that’s not a coincidence. I am a huge believer in the power of money confidence to make your everyday life (and your regular budget planning) just easier. But what…

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Blog - Goal Setting 101 Why Creating Functional Goals Matters

Goal Setting 101: Why Creating Functional Goals Matters

Are you setting goals in a way that works for you? In this article, I’ll walk you through the must-have ingredients of a functional goal.

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The End-of-The-Year Financial Plan Workshop: How To Prepare for 2025 Like A Pro

If you are a  we-will-figure-it-out-eventually kind of person, booking dedicated time to sit down and put together a financial plan (or any sort of plan, in fact) may initially feel like pure and unabridged heresy. And yet, it’s no secret that financial success doesn’t just happen by accident: you have to be intentional. The best…

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Uncovering Your Money Story: 4 Handy Tips

We all have beliefs about money. Whether it is a good (or bad) memory, a particular lived experience that has somehow stuck with you over the years, or the opinions that we inherited from our parents and culture of origin, money stories are as abundant and unique as there are human beings. In this article,…

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More from our financial queens

"Mentally ready to tackle my debt, I saw a decrease of $4,000 in just 4 months working with Jen, compared to a mere $300 monthly decrease before."

Diana C.

You don't have to do it alone.

Since its inception in 2021, the Financially Strong Latina® event has focused on delivering culturally relevant and engaging financial education tailored specifically for Latinas.