Consumer Behavior and Our Money with Stacie de Armas | HDM 222

Today we’re talking about consumer behavior within the Latinx community and why it matters for you and your money.

Our guest is Stacie de Armas, Vice President Hispanic Market Insights and a Leader within Nielsen’s Diversity & Inclusion practice. She is a researcher, consumer behaviorist, thought leader, and subject matter expert on the U.S. Hispanic market.

Stacie is responsible for researching, uncovering, and sharing insights on the power of the Hispanic consumer with brands, media companies, advocacy groups, and policymakers.

Why should we pay attention to the findings on Hispanic consumer behavior? And what in the world does this have to do with our money?

Stacie joins us today to give us answers to those questions and more.

What you’ll learn about in today’s episode:

• The lessons learned from her first job at a bank serving a good portion of the Hispanic community
• Her role as a consumer behaviorist and why we as consumer should pay attention
• Top findings about the Latinx community as it relates to finances
• The role of Latinas in both married and single households when it comes to money

Resources From This Episode:

Connect with Stacie on IG: @StaciedeArmas

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I want to hear from you!  What was your favorite takeaway from this episode? Come on over to @HerDineroMatters on Instagram and share it with us there.

Abrazos + Much Love,

P.S. ¡GRACIAS por escuchar! THANKS for listening!

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The post, Consumer Behavior and Our Money with Stacie de Armas | HDM 222, appeared first on the Her Dinero Matters Podcast.