Welcome Reina!

Empowering financial queens

Are you feeling overwhelmed in the maze of personal finance? Welcome, Reina! I’m Jen Hemphill, your ally in conquering money chaos. Together, let’s transform your financial stress into financial success, ensuring your dinero does more than just pay the bills.

Jen Hemphill

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Hear from our financial queens

"Working with Jen helped me understand the stories influencing my money mindset. She provides relatable content, and now I am more aware of how I use my money, focusing on intentional spending and investing."

Librada E.

Your journey to financial royalty starts here.

Tired of endless budgeting cycles and still feeling financially strained? You've discovered your haven! I'm here to guide you in developing a thriving money mindset, building sustainable wealth, and living the abundant life you truly deserve. Every Reina should enjoy a life rich with purpose and prosperity.

Jen Hemphill financial literacy expert on NBC Now

Elevate your organization

A trusted voice in financial literacy

Dive into a world where financial literacy intertwines with cultural relevance. Learn how to cultivate meaningful relationships within the Latina audience, enhance your events, and leverage the power of sponsorship opportunities with a trusted voice in the Latina community.

Her Dinero Matters

Latest podcast episodes

HMM 112: How Financial Flow Will Benefit You And How To Reach It With Jason Silverberg, CFP

How Financial Flow Will Benefit You And How To Reach It With Jason Silverberg, CFP | HMM 112

Athletes get in the zone when they get ready to compete or want to take it to the next level in their sport. We all want to take our money to the next level. Why not get in the state of financial flow? Being in a state of financial flow allows you to be in…

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HMM 111: How To Manage Your Fear Of Money With Rachel Luna

How to Manage Your Fear of Money with Rachel Luna | HMM 111

How do you manage this fear when you have to look at it to be able to move forward with your money?  In this episode you will get one of the best breakdowns I have heard on this matter. You will meet Rachel Luna who not only has an extraordinary story that you must hear,…

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HMM 110: How Falling Into This Trap Will Limit Your Financial Progress

How Falling Into This Trap Will Limit Your Financial Progress | HMM 110

Have you ever found yourself reading a debt payoff story and cringing?  This episode was inspired by a thread I was reading with reactions to a family’s debt payoff story.  Most of the commentators’ reactions were negative, had a lack of hope and had already decided they couldn’t do the same thing.   In this…

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HMM 109: The One Bold Declaration That Changed It All With Melanie Lockert

The One Bold Declaration That Changed It All With Melanie Lockert | HMM 109

Sometimes the odds feel to be against us.  This was the case with Melanie Lockert.  She had $81,000 in student loans and wanted to get rid of them pretty fast.  From the outside looking in with her income at the time and her daily expenses, debt repayment didn’t seem possible. Melanie decided enough was enough…

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More from our financial queens

"Mentally ready to tackle my debt, I saw a decrease of $4,000 in just 4 months working with Jen, compared to a mere $300 monthly decrease before."

Diana C.

You don't have to do it alone.

Since its inception in 2021, the Financially Strong Latina® event has focused on delivering culturally relevant and engaging financial education tailored specifically for Latinas.