Welcome Reina!

Empowering financial queens

Are you feeling overwhelmed in the maze of personal finance? Welcome, Reina! I’m Jen Hemphill, your ally in conquering money chaos. Together, let’s transform your financial stress into financial success, ensuring your dinero does more than just pay the bills.

Jen Hemphill

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Hear from our financial queens

"Working with Jen helped me understand the stories influencing my money mindset. She provides relatable content, and now I am more aware of how I use my money, focusing on intentional spending and investing."

Librada E.

Your journey to financial royalty starts here.

Tired of endless budgeting cycles and still feeling financially strained? You've discovered your haven! I'm here to guide you in developing a thriving money mindset, building sustainable wealth, and living the abundant life you truly deserve. Every Reina should enjoy a life rich with purpose and prosperity.

Jen Hemphill financial literacy expert on NBC Now

Elevate your organization

A trusted voice in financial literacy

Dive into a world where financial literacy intertwines with cultural relevance. Learn how to cultivate meaningful relationships within the Latina audience, enhance your events, and leverage the power of sponsorship opportunities with a trusted voice in the Latina community.

Her Dinero Matters

Latest podcast episodes

HMM 50: Inside The MyRA With U.S. Treasury’s Melissa Koide

Inside The MyRA With U.S. Treasury’s Melissa Koide | HMM 50

What comes to your mind when you think of the U.S. Treasury?  Dollar bills, am I right? That’s typically what most of us think, but the fact of the matter is that U.S. Treasury does so much more! Today I am introducing to you Ms. Melissa Koide a Senior U.S. Treasury Official, she is very…

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HMM 49 : Money And The Military Lifestyle With Amy Shick

Money And The Military Lifestyle With Amy Shick | HMM 49

One thing is for sure.  When it comes to dealing with multiple moves and succeeding with personal finances, no one does it quite like Amy Shick! Once you listen to her interview you will understand her success with her personal finances (and learn a thing or two). What You’ll Learn In Today’s Episode: What adventurous sport…

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HMM 48: The Two Biggest Road Bumps When Saving For The Long Haul

The Two Biggest Road Bumps When Saving For The Long Haul | HMM 48

Saving for the long haul–for retirement is a reality we have to face.  It’s coming sooner or later whether we want to face it or not. Sure I suppose we could work for the rest of our lives, but why would you want to?  Especially after all the years you put into working. Thinking about…

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HMM 47: The Meaning Of Wealth With Hilary Hendershott

The Meaning Of Wealth With Hilary Hendershott | HMM 47

It’s a treat to be able to talk to someone who is on a similar mission as you. Hilary Hendershott is just as passionate about serving women so we can be confident in all we do with our money. There aren’t enough words to express the true wealth of knowledge she is!  That pun is…

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More from our financial queens

"Mentally ready to tackle my debt, I saw a decrease of $4,000 in just 4 months working with Jen, compared to a mere $300 monthly decrease before."

Diana C.

You don't have to do it alone.

Since its inception in 2021, the Financially Strong Latina® event has focused on delivering culturally relevant and engaging financial education tailored specifically for Latinas.