Welcome Reina!

Empowering financial queens

Are you feeling overwhelmed in the maze of personal finance? Welcome, Reina! I’m Jen Hemphill, your ally in conquering money chaos. Together, let’s transform your financial stress into financial success, ensuring your dinero does more than just pay the bills.

Jen Hemphill

Grab my free Dinero Pulse: weekly money check-in worksheet

Hear from our financial queens

"Working with Jen helped me understand the stories influencing my money mindset. She provides relatable content, and now I am more aware of how I use my money, focusing on intentional spending and investing."

Librada E.

Your journey to financial royalty starts here.

Tired of endless budgeting cycles and still feeling financially strained? You've discovered your haven! I'm here to guide you in developing a thriving money mindset, building sustainable wealth, and living the abundant life you truly deserve. Every Reina should enjoy a life rich with purpose and prosperity.

Jen Hemphill financial literacy expert on NBC Now

Elevate your organization

A trusted voice in financial literacy

Dive into a world where financial literacy intertwines with cultural relevance. Learn how to cultivate meaningful relationships within the Latina audience, enhance your events, and leverage the power of sponsorship opportunities with a trusted voice in the Latina community.

Her Dinero Matters

Latest podcast episodes

Are You Setting the Wrong Money Goals

Are You Setting the Wrong Money Goals? | HDM 375

Have you found yourself not achieving your money goals this year? It may be that you are setting the wrong money goals. In this thought-provoking episode, we break down the layers to help you set meaningful money goals. Seven years ago I released an episode on how to win with money goals. Today, we’re revisiting…

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The Four Pillars of Financial Self-Care | HDM 374

This Episode is Brought to you by Cash App Imagine a life where money signifies confidence, not stress. A life where each financial choice moves you toward wellness. A life where your financial health is nurtured like your physical and mental wellbeing. This isn’t just about budgeting – it’s a lifestyle of true financial self-care,…

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#373- Is Airbnb profitable Lessons from Superhost Whitney Hansen

Is Airbnb profitable? Lessons from Superhost Whitney Hansen | HDM 373

Have you ever stayed in an Airbnb and wondered about the business behind it? Maybe you were asking yourself:  What does it take for an Airbnb to be profitable, what are the key  startup costs, etc.  You have questions and we’ve got answers! Get the inside scoop on Airbnb hosting straight from Superhost, Whitney Hansen!…

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#372 - The Number One (Hidden) Financial Mistake

The Number One (Hidden) Financial Mistake | HDM 372

Have you ever felt the panic desperately trying to figure out how to cover extra expenses that arose that month?  Your carefully planned budget suddenly crumbled, with extra expenses piling up and your emergency fund already tapped. In your desperation of  trying to find a way to cover costs, you think “I can’t take this…

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More from our financial queens

"Mentally ready to tackle my debt, I saw a decrease of $4,000 in just 4 months working with Jen, compared to a mere $300 monthly decrease before."

Diana C.

You don't have to do it alone.

Since its inception in 2021, the Financially Strong Latina® event has focused on delivering culturally relevant and engaging financial education tailored specifically for Latinas.