Welcome Reina!

Empowering financial queens

Are you feeling overwhelmed in the maze of personal finance? Welcome, Reina! I’m Jen Hemphill, your ally in conquering money chaos. Together, let’s transform your financial stress into financial success, ensuring your dinero does more than just pay the bills.

Jen Hemphill

Grab my free Dinero Pulse: weekly money check-in worksheet

Hear from our financial queens

"Working with Jen helped me understand the stories influencing my money mindset. She provides relatable content, and now I am more aware of how I use my money, focusing on intentional spending and investing."

Librada E.

Your journey to financial royalty starts here.

Tired of endless budgeting cycles and still feeling financially strained? You've discovered your haven! I'm here to guide you in developing a thriving money mindset, building sustainable wealth, and living the abundant life you truly deserve. Every Reina should enjoy a life rich with purpose and prosperity.

Jen Hemphill financial literacy expert on NBC Now

Elevate your organization

A trusted voice in financial literacy

Dive into a world where financial literacy intertwines with cultural relevance. Learn how to cultivate meaningful relationships within the Latina audience, enhance your events, and leverage the power of sponsorship opportunities with a trusted voice in the Latina community.

Her Dinero Matters

Latest podcast episodes

Financial Roles in a Household Making it Work

Financial Roles in a Household: Making it Work | HDM 351

Are you feeling overwhelmed with all the financial responsibilities in your household? Wouldn’t it be nice if our partner or a family member takes on some of these financial roles? Grab your favorite beverage and dive into how to set up these financial roles and how to make it all work. Financial roles play a…

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Estate Planning Simplified: The 5 Main Things You Need to Know | HDM 350

Does the thought of estate planning make your head spin? Maybe you have been putting off creating your will. Although it may seem complex, with the right guidance, it can be quite simple. After listening to today’s episode, you’ll gain a better understanding of estate planning and be inspired to begin your own. Don’t miss…

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How Simple Choices Can Help You Build Financial Security

How Simple Choices Can Help You Build Financial Security | HDM 349

Maybe you have been reflecting recently on the beliefs you hold about achieving financial security. If this is you, keep in mind that it’s never too late to make changes. In this conversation, Ramona Cedeño shares the simple choices you can make to make financial security easier to reach. Why is financial security important? It does lead to…

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BLOG POST Best Finance Books

Best Finance Books by Latinx Authors

Have you been searching and searching for personal finance books by Latino authors or Latina authors, but it feels like you are searching for a needle in a haystack? You are not alone which is why we have done the hard work for you and have compiled the best finance books by Latinx authors for…

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More from our financial queens

"Mentally ready to tackle my debt, I saw a decrease of $4,000 in just 4 months working with Jen, compared to a mere $300 monthly decrease before."

Diana C.

You don't have to do it alone.

Since its inception in 2021, the Financially Strong Latina® event has focused on delivering culturally relevant and engaging financial education tailored specifically for Latinas.